As I’ve worked with several churches to develop their new websites, one of the biggest hurdles we have to tackle is the use of “insider language.” I tend to think of websites as a place where people who are unfamiliar with you or your organization are coming to find out more. In churches, we have a tendency to develop acronyms, not define our groups, and make vast assumptions. Part of the web development process is asking the question, “If I knew nothing about your church/organization, what information would I be looking for?”
My particular denomination abbreviates everything! Our youth department (ages 13-18) is called the NYI (Nazarene Youth International). Our missions department that focuses on outreach and evangelism is called the NMI (Nazarene Missions International). We have a ministry called Brown Bag, and without an explanation that title simply falls flat (we package food for the needy in brown bags). A great website deserves clear communication.
So, ditch the insider language and make sure your website is clear, approachable, and delivers information with a mission in mind.